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[SHF] Launches new Sheffield fashion collection

Sheffield Lifestyle

New Fashion Brand [SHF] Launches To Stylishly Represent Sheffield

A new fashion brand has launched to bring quality clothing that represents Sheffield to the city.

[SHF] brings quality clothing to Sheffield

Sheffield’s very own fashion brand has launched, introducing high quality clothing that represents the city.

The initial collection from new label [SHF] offers a mixture of desirable clothing items and accessories sporting the stylish [SHF] motif — an abbreviated representation of Sheffield.

Amongst the items now available are T-Shirts, Polo Shirts, Hoodie Jackets, Rollnecks and more in a range of colours and sizes.

Additional accessories include Caps, Beanies, Bags, Mugs, Face Masks and more.

The full collection is now available exclusively via The Sheffield Guide’s Sheffield Shop.

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High Quality, Ethically Sourced Sheffield clothing from [SHF]

Aligning with The Sheffield Guide’s values, [SHF] are committed to supporting local and utilising morally and ethically sourced goods and services.

For instance, all [SHF] T-Shirts are 100% organic (suitable for Vegans), Fair Wear, PETA certified and exceptional quality for the price.

Additionally, all items are made-to-order. As such, we don’t hoard huge amounts of stock — which is a practice that leads to huge amounts of wastage, particularly in ‘fast fashion’ industries.

Where possible products and services are sourced within the Sheffield city region. Local independent businesses that use ethical practices and materials are prioritised wherever possible.

Unique designs and items from [SHF]

Among the excellent new items from [SHF] are some limited availability Tie Dye and Camouflage T-Shirts and Sweatshirts.

These items offer unique patterns, often individual to each item, and sporting an embroidered [SHF] logo on the chest.

Other unique items include Hooded T-Shirts and Hoodie Dresses — offering a stylish South Yorkshire street-style spin on some of the most popular items.

Show your love of Sheffield with [SHF] and The Sheffield Guide

As part of the launch of the new collection [SHF] and The Sheffield Guide have produced a special design for you to represent your love of the Steel City.

The I Love Sheffield design comprises of timeless typography and a simple love heart in two different configurations; proudly declaring your fondness for our fine city.

T-Shirts, Hoodies, Sweatshirts, Face Masks and Mugs are currently available with this design; plus some special Two-Tone Mugs, available in a range of colours, which have already proven extremely popular.

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Browse the full initial [SHF] collection now, exclusively at The Sheffield Guide’s Sheffield Shop.


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Founder and editor of The Sheffield Guide. A lifelong Sheffielder with a local pride that lovingly crafts each and every piece created. Discover the very best of the Steel City with The Sheffield Guide.

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