New online shop ChefChef.Store has launched to bring Sheffield’s Moor Market direct to you; supporting the local economy and competing with large supermarkets.
The Moor Market Delivered To You
A brand new online shop has launched, aiming to replicate the experience of Sheffield’s The Moor Market.
The portal encompasses the freshness and breadth of goods available in the city’s premier marketplace, bringing those products direct to your door.
ChefChef.Store provides the convenience of online supermarket shopping with the freshness, independence and flexibility of The Moor Market, whilst supporting those small businesses and the local economy.
“It’s humans engaging with humans. Tesco is sterile. If you go on Chefchef.store, you’ll see that every store is one of the stallholder’s stalls. For example, you can get Smith and Tissington’s fish, and it is the fish that was caught last night. They’re out every morning at four o’clock, getting the best bargains for you.
“There’s no messing around with regional distribution centres, it comes straight to you, fresh from the market. You’ve got the care in the produce and you’ve got the passion of these guys who care about quality, and you’ve also got amazing value.”Dave Healy, ChefChef.Store Founder
The Moor Market collaboration with local businesses
The new service is a collaboration between former Tramlines Festival organiser Dave Healy, Sheffield City Council, CityGrab and online shopping platform ShopAppy.
Around 30 independent traders from The Moor Market are already on board. Featured outlets include fishmongers Tissingtons, greengrocers Binghams and Stuarts, butchers Morley and Wateralls, and everyone’s favourite booze provider Beer Central.
ChefChef.Store’s website allows you to browse through all of the stall-holder’s offerings as you would in the market itself, adding selected items to a single basket to check out for delivery.
As we continue to fall in and out of lockdown restrictions, ChefChef.Store could be a vital source of income for these independent businesses whilst offering a fantastic alternative to online supermarket deliveries that are currently booked up weeks in advance.
“Why is the market better than Tesco? Because it’s more human. The elders of Sheffield know the cafe owners in the market because they used to buy their tea from them when they were in the Sheaf Market, which was before Castle Market, and human connection is what markets have that Tesco are trying to destroy.”Dave Healy, ChefChef.Store Founder
Sustainable values
As well as offering quality fresh produce direct from The Moor Market, ChefChef.Store aims to be much more sustainable that supermarkets.
A key value of the new venture is to try and cut down on plastic consumption and unnecessary packaging.
“For the last 20 years, supermarkets have sacrificed quality for time. Everything in Tesco is now wrapped in plastic ready to go in the microwave for 30 seconds, because they’ve persuaded you that you need to spend more time on WhatsApp, and less time cooking.
“In response, we have also started developing ready meals – but with ingredients sourced fresh from the market, and with less plastic waste. The first brand we’ve put out is Eddie’s heart-warming stews, which offer three for £10 microwave ready meals, so that we can compete with Tesco on convenience and speed.
“And unlike Tesco, where you never get to meet Mr Findus or Mr Del Monte or Mr turkey gobblers, or whatever it is, you can come and meet the people who made it right here in the market.”Dave Healy, ChefChef.Store Founder
Long term plans for ChefChef.Store
The new venture also has a number of longer term plans, including a portioned-up meals service similar to the likes of ‘Hello Fresh’.
It is also planned that a selected range of items will be available in an ‘Express Store’, which could be delivered to you within the hour.
More details and the initial online shopping offer are available now at the ChefChef.Store website.
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